Hip-hop mogul Sean 'Diddy' Combs announced Tuesday that he has partnered with cable provider Comcast to launch a music network aimed at an African-American audience.
The network, named Revolt, will be a "platform for artists to reach an extraordinary number of people" through music videos, live performances and interviews, Combs said in a press release. He developed the channel alongside former MTV programming chief Andy Schuon.
Combs said Revolt, a would-be rival to MTV, will be "live, like all great moments in television history" and "immediate, like today's social networks." It is expected to launch in 2013.
Revolt is one of four new minority-owned independent networks to launch on Comcast between April 2012 and January 2014, the company said.
Comcast will also distribute Aspire -- developed by NBA legend Magic Johnson -- and two networks aimed at Hispanic Americans.
Combs said proposing his new network to Comcast was "a highly competitive process and we want to thank Comcast for this opportunity to truly change television."
The 42-year-old impresario has been a persistent force in the rap and hip-hop industry since the early 90s -- as a producer, Grammy-winning rapper "Puff Daddy," and a successful clothes designer.
Reinventing himself in 2001 with a new stage name "P. Diddy," he focused his energy on his charitable efforts and transitioned into Hollywood with several film roles as well as various business ventures.
In 2005, he dropped the "P" in his name to become "Diddy," saying in an interview on the "Today" show that "the P was getting between me and my fans."
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