An article in The Guardian highlights a growing trend among young female artists, including Olivia Rodrigo, Dua Lipa, Taylor Swift, and Zara Larsson, in taking control of their musical rights.
In an interview with SVT Kultur, Zara Larsson emphasizes the importance of owning her music, viewing it as an investment in herself and her future.
Zara Larsson recounts purchasing the rights to her music from Ola Håkansson, CEO of TEN Records, and establishing her own record label, Sommer House Records. This move has not only provided her with a sense of self-investment but also security for the future.
Expressing her strong attachment to her songs as an artist, Larsson underscores the need for control and ownership over her music. She draws parallels with Taylor Swift's efforts to re-record her first six albums in a quest to regain full control over her music after a dispute with her former record label.
Larsson describes the situation faced by Swift as a "privacy-invading nightmare" and hopes that more artists will have the opportunity to own their music in the future.
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